The new packaging

We have decided to take a big step forward by revising our packaging. We are keenly aware of how important our packaging design is to our retail and trade partners – and the fact that it serves as a guide to the SÜDWEST product portfolio. Over the years, a number of structures had evolved organically and a range of colours had crept in that made it difficult to identify products quickly. We have carried out a fundamental redesign. When we did so, it was important that we offered enough colours to clearly distinguish the individual products from one another. Yet, for reasons of clarity, we wanted to avoid having too many different colours in play. But our partners have no need to fear: many of the familiar colours are allocated to the product groups that customers already know.

All container sizes have been retained. And their contents haven’t changed either: if it says SÜDWEST on the outside, you’ll find professional quality on the inside.