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    A fresh look for SÜDWEST

    SÜDWEST is ready to face the future and has a clear vision of where it will lead. This is evidenced by the various pieces of the puzzle, such as the new Logistics Centre, the commitment to a two-stage distribution approach, efforts to advance digitisation, a focus on sustainable products, and the WDVSmart system for EWIS to complete the product range. At the same time, this anniversary is the ideal moment to present a new SÜDWEST brand image – one that reflects our enhanced profile and shows that we are not only committed to upholding our traditional values – and are proud of what we have already achieved – but are also approaching the future with a sense of boldness and curiosity.

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    New brand identity - SÜDWEST Farben & Lacke | Future meets tradition